WHAT IS CORPORATE VIDEO?

Corporate video is a term used to describe a piece of video content that has been produced or commissioned for a business. It’s used to promote the company within a larger marketing campaign however it could also be for internal communications to raise awareness and engagement among your business employees. 

WHAT MAKES IT SO IMPORTANT

It’s statistically proven that video consumption has risen over the last few years. A study from Cisco found that 90% of viewers wanted to see more video content from brands. In 2022, online videos now make up more than 82% of all consumer internet traffic, a 15% increase from 2017. 

By using video content to promote your business, it allows for the information you want to share to be delivered in a much more engaging way which in turn is more likely to encourage customers to come back to your business.

THE KEY POINTS OF CORPORATE VIDEO

When it comes to making video content there are a few key things you need to be thinking about. Let’s break them down to the main ingredients. 

PURPOSE

When thinking about your next video one of the first things to do is to think about what you are trying to achieve with what you are making. If you have a clear direction of what you want your video to do, it becomes a lot easier for everything else to just fall into place. It’s also helpful to know how you will measure its success once it’s out in the world.

AUDIENCE

Just as important as the video’s purpose is the video’s target audience. Thinking about who you want that to be should be one of the first things you do. From our experience here at Holler it’s harder to make a video that appeals to a wide audience, if you can consider your current audience and how to boost their specific engagement the video will be more successful. This could be by doing things like making the video seem like it’s talking directly to your audience, this then makes it easier for them to connect to the business often on a personal level.

BUDGET

Having an idea of your budget before coming to a video production is great. It allows us to pitch to you great ideas that still fall within your price range. Here at Holler the team can chat with you openly around your budget to make sure you are getting the most valuable end product.

DISTRIBUTION

This is often a piece of the video production cycle that can be overlooked or left to the last minute. It’s important to consider how you are going to get your shiny new video out there. Having a plan for this before the creation of the video is great as it means we can produce things such as social media versions tailored to specific platforms. Being proactive in the sharing of your content will increase the effectiveness of the video. 

CREATION

Finally we are onto the making of the video. In our opinion the best part! This is where we bring our expertise to make your the best looking corporate video possible. We can work alongside you to make the video stand out from your competitors and really bring the WOW factor.

Here at Holler we have over 10 years of experience in making high end corporate videos for a range of clients all around the world. We have a team of industry professionals who thrive on capturing brands identities and bringing them to life. If you are thinking about kicking off the process of your next professional corporate video, get in touch and our team will help you through the process. Get in contact today!