Mobile is completely changing the game when it comes to online video. Smartphone and tablet usage is rising and continues to shake up the way businesses operate, with many consumers turning to their mobile devices to find information while they’re on the go.
So why is mobile so important for video marketing?
Last year, 55 percent of all traffic going to mobile devices was video content, with most audiences watching video outside of the working day. Forbes predicts that more than 70 per cent of all digital video viewers will be watching on a tablet in 2018, and for businesses, that’s really important.
1. Google Loves Mobile
Forrester Researcher estimates 89 percent of all smartphone owners worldwide use Google to conduct searches, and this week Google released a new algorithm to highlight mobile friendly websites. For businesses, this is a wake-up call: if the online corporate videos on your website are not mobile friendly, Google’s new algorithm will bury them under numerous search results.
2. Video is Shareable
Mobile is important for online video marketing because of the increased opportunities to reach more consumers. Online content is now shared between people more than ever with the use of social media. If you see a great video online, you’ll want to share it with your friends and followers.
3. Attention Spans are Slipping
However, while it is good there are more opportunities to reach more people, especially outside of the traditional working day, it also means that consumer attention spans have slipped. People no longer have the time to read through long articles of information, so creating short corporate videos that are informative and easy to watch on mobile and tablets, is key.
The good news is that here at Holler we get online corporate video production, we understand mobile and we can see where it’s going. So if you want to get ahead of the curve with your online videos get in touch with us via our website.
To find out how you can make online corporate video marketing work for you, get in touch with the Holler team on 020 7112 8665 or email hello@holler.video
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