Since it’s launch in 2005, YouTube has grown from a small video sharing community into a major asset for any business. It can be easily assumed that most of your colleagues and customers are YouTube users. The phenomenon of ‘going viral’ has sparked campaigns for major brands across the world, ready to take advantage of the huge audience – 1 billion unique users per month. YouTube make it easy to share videos on your website or via social media, so more people than ever are sharing videos – and not just the viral cat videos!
Is It For Me?
YouTube is a great place to put your corporate videos and online adverts. It’s a great alternative to TV advertising, so it’s worth considering whether it is a viable option for you, and whether you’re likely to reach your target audience that way. Advertising works, but it can only have a positive effect if you go about it in the right way and do what you can to reach the right audience.
It’s not just about where you put your video, it’s about the kind of video you’re uploading. YouTube users vary in age, interests and time spent online – so don’t assume YouTube is only for one kind of audience. YouTube videos often appear in our Google searches, so your video could pop up anywhere for anyone to click on.
Video Production
You Tube videos are about more than just producing a video and putting it online. Instead you need to think about what viewers will want to see and what they are likely to share. There are great numbers of videos uploaded to the video social media website every day so you have your work cut out for you if you want to make an impression and stand out from the crowd.
Engaging your audience is key, because holding their interest will ensure they take in your whole message – this often means a long video won’t be the most engaging, as viewers aren’t likely to stick around for 5 minutes to find out where to find your product or discover what you can do for them. Putting your key messages up front shows the viewer what the video is about straight away, and keeps them interested.
Using a YouTube Advert Production London Based Company
If you decide that you want to get on board with a YouTube advert production London based company then make sure you check out their previous work and speak to them about their experience in this industry. This often means considering the people who are going to see the video – and of course how quickly you can get the information to them, after all how long can you guarantee to keep their attention for?
Here at TechTV we’re proud to say that we have worked on a great number of successful corporate videos and adverts for YouTube. So if you’re looking for a high quality video that really works then get in touch and we’ll see what we can do for you.
If you want to find out more about YouTube advert production, get in touch with the Holler Team in 020 7112 8665 or email hello@holler.video.
Like what you see? Read our previous blog: “A Look At Commercial Video Production London”